Black Friday is the best time to score a premium OLED TV, and this year’s deals make it easier than ever to upgrade your home entertainment. My top picks include the Samsung 65-Inch Class OLED S90F for its AI-powered picture quality and gaming features, the LG C6 Series for vivid visuals and advanced gaming tech, and the LG C5 Series for solid performance at a more budget-friendly price. Each model offers unique strengths, but they also come with tradeoffs like potential burn-in or higher costs. Here’s what you need to know to choose the best OLED TV deal for your needs this Black Friday.
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Key Takeaways
- The Samsung S90F excels in AI-driven picture quality and gaming, but may be limited to PC gaming scenarios.
- LG models like the C6 and C5 offer superb contrast and gaming features, with some burn-in risk and higher prices.
- Premium OLED technology ensures excellent black levels, but can be more costly and susceptible to static image burn-in.
- Smart features and integrated AI assistants are common, but vary significantly across brands and models.
- Size and room lighting influence which OLED model best fits your space and viewing habits.
| Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) |  | Best Overall for Gaming and AI Picture Enhancement | Screen Size: 65 inches | Display Type: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV (2026) |  | Best for Vivid Picture Quality and Gaming Performance | Screen Size: 65 inches | Display Technology: OLED evo 4K | Processor: Alpha 11 AI Processor Gen 3 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED evo AI 4K C5 Series Smart TV (2025) |  | Best for Cinematic Quality and Budget-Friendly OLED | Screen Size: 65 inches | Display Technology: OLED evo | Processor: Alpha 9 AI Processor Gen8 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED AI 4K B6 Series Smart TV (2026) |  | Best for Versatile Home Use and Art Display | Screen Size: 65 inches | Display Technology: OLED | Response Time: 0.1ms | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F) |  | Best for Large Screen Home Theater and Streaming | Screen Size: 77 inches | Display Type: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Screen Size | Processor | Refresh Rate | HDR Support |
|---|---|---|---|---|
| Samsung 65-Inch Class OLED S90 | 65 inches | NQ4 AI Gen3 | 144Hz | OLED HDR+ / HDR+ Upscaling |
| LG 65-Inch Class OLED evo AI 4 | 65 inches | Alpha 11 AI Processor Gen 3 | 165Hz | Dolby Vision, HDR10 |
| LG 65-Inch OLED evo AI 4K C5 S | 65 inches | Alpha 9 AI Processor Gen8 | — | Dolby Vision |
| LG 65-Inch Class OLED AI 4K B6 | 65 inches | — | 120Hz | — |
| Samsung 77-Inch Class OLED S84 | 77 inches | NQ4 AI Gen2 | — | — |
More Details on Our Top Picks
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model)
The Samsung S90F offers a compelling mix of AI-powered image processing and gaming features, making it a top choice for gamers and movie enthusiasts alike. Its NQ4 AI Gen3 processor enhances picture and sound with 128 neural networks, ensuring sharp, vibrant visuals with OLED HDR+ contrast. The 144Hz refresh rate and VRR support make it a standout for fast-paced gaming, though this feature is limited to compatible PC graphics cards, which might restrict some users. Compared with LG’s offerings, Samsung’s AI upscaling is less focused on cinematic detail but excels in dynamic, high-frame-rate content. If gaming and AI features matter most, this pick is hard to beat, despite its premium price and some variability in upscaling quality depending on source content.
Pros:- AI-powered 4K upscaling with 128 neural networks
- Deep OLED contrast with Pantone Validated color
- Tear-free gaming up to 4K 144Hz with VRR
- Built-in Alexa voice control
Cons:- 144Hz gaming limited to compatible PC hardware
- Upscaling quality varies with source
- Premium price point
Best for: Gamers and tech enthusiasts who prioritize AI features and high-refresh gaming performance.
Not ideal for: Viewers primarily seeking cinematic film quality or budget buyers wary of the higher cost.
- Screen Size:65 inches
- Display Type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen3
- Refresh Rate:144Hz
- HDR Support:OLED HDR+ / HDR+ Upscaling
Our verdict“A top-tier choice for gamers and tech lovers seeking cutting-edge AI features and fast refresh rates.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV (2026)
The LG C6 Series stands out for its vivid, detailed visuals thanks to OLED evo technology and the Brightness Booster. Its Alpha 11 AI Processor Gen 3 ensures sharp images, while the 165Hz refresh rate and support for NVIDIA G-Sync and AMD FreeSync make it an ideal choice for serious gamers. Its webOS 2026 platform offers a wealth of smart features, including Google Gemini and Microsoft Copilot integration, along with access to hundreds of free channels. Compared with Samsung’s S90F, LG emphasizes cinematic quality and gaming flexibility, but OLED panels can be vulnerable to burn-in if static images are displayed for long periods, which is a key consideration for heavy users or those with static UI content.
Pros:- Excellent picture quality with perfect black levels
- High 165Hz refresh rate and 0.1ms response time
- Supports Dolby Vision, Dolby Atmos, and Filmmaker Mode
- Advanced gaming features with G-Sync and FreeSync
Cons:- Potential burn-in risk with static content
- Premium cost limits affordability
- OLED panels can be more fragile
Best for: Gamer enthusiasts and viewers seeking superior contrast with smart platform versatility.
Not ideal for: Those concerned about burn-in or on a tighter budget due to the premium price of OLEDs.
- Screen Size:65 inches
- Display Technology:OLED evo 4K
- Processor:Alpha 11 AI Processor Gen 3
- Refresh Rate:165Hz
- HDR Support:Dolby Vision, HDR10
Our verdict“Ideal for gamers and cinephiles who want vivid images and fast response times, with some caution about burn-in.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (2025)
The LG C5 Series offers excellent black levels and vibrant color reproduction, thanks to OLED evo technology and the Brightness Booster. It’s powered by the Alpha 9 AI Processor Gen8, which provides strong upscaling and sound optimization. Its support for Dolby Vision and Atmos ensures an immersive cinematic experience, while the 0.1ms response time and 144Hz refresh rate deliver smooth gaming. Its webOS 25 platform adds AI-assisted streaming and an Art Gallery mode that turns the TV into a display piece. Compared to the LG C6, this model offers similar core performance but at a lower price point, although it still carries the inherent risks of OLED burn-in if static images are left on screen for too long.
Pros:- Deep blacks and accurate colors
- Excellent gaming features including 144Hz and 0.1ms response
- Supports Dolby Vision, Atmos, and Filmmaker Mode
- UL-verified glare-free performance
Cons:- OLED burn-in risk with static images
- Price still relatively high compared to non-OLED models
- Slightly lower brightness than the C6
Best for: Home users who want great picture quality at a slightly lower cost, with strong gaming and cinematic features.
Not ideal for: Heavy static content users or those seeking the absolute latest in brightness and smart features.
- Screen Size:65 inches
- Display Technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- Response Time:0.1ms
- HDR Support:Dolby Vision
Our verdict“A strong all-around OLED with cinematic quality and gaming performance, ideal for budget-conscious buyers willing to accept burn-in risks.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV (2026)
The LG B6 Series combines excellent OLED contrast with a sleek, nearly bezel-less design and webOS platform featuring Google Gemini and Microsoft Copilot. Its self-lit pixels provide perfect black levels, while the 0.1ms response time and 120Hz refresh rate offer smooth gaming and fast action. The model is equipped with four HDMI 2.1 ports, making it flexible for multiple gaming consoles or media devices. However, OLED panels carry a burn-in risk, despite LG’s OLED Care, and its slightly thicker profile may require careful mounting. This TV is well-suited for those who want a premium aesthetic and a versatile smart platform for everyday use.
Pros:- Vivid contrast and perfect black levels
- Fast response time and gaming-ready features
- WebOS platform with AI assistants and free channels
- Sleek, modern design
Cons:- Burn-in risk persists despite OLED Care
- Thicker panel depth
- Higher cost compared to non-OLED options
Best for: Home entertainment enthusiasts who value design and smart features, with moderate gaming needs.
Not ideal for: Heavy static content users or buyers on a tight budget due to the higher OLED price.
- Screen Size:65 inches
- Display Technology:OLED
- Response Time:0.1ms
- Refresh Rate:120Hz
- Smart Platform:webOS (Google Gemini, Microsoft Copilot)
Our verdict“A premium OLED choice for style-conscious users who want smart features and good gaming performance, accepting some burn-in risk.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung 77S84F offers a grand 77-inch display with self-illuminating OLED pixels and Pantone-validated color, making it a perfect centerpiece for large rooms. Its NQ4 AI Gen2 processor provides AI-enhanced 4K upscaling, while Motion Xcelerator delivers smooth motion at 120Hz. The TV supports Samsung Vision AI and access to over 2,700 free channels via Samsung TV Plus, making it a versatile entertainment hub. Compared to smaller models, this size is ideal for dedicated home theater setups but comes with a higher price and bulkier installation considerations. It’s a smart pick for those seeking a cinematic experience with vast screen real estate.
Pros:- Giant 77-inch OLED display with deep contrast
- AI-enhanced 4K upscaling and vivid color
- Access to thousands of free streaming channels
- Smooth motion with 120Hz refresh rate
Cons:- Expensive and requires ample space
- Potentially complex setup due to size
- AI upscaling results depend on source quality
Best for: Large-room viewers and home theater enthusiasts desiring a big, vibrant OLED display.
Not ideal for: Small spaces or budget buyers, due to its size and price premium.
- Screen Size:77 inches
- Display Type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen2
- Smart Platform:Samsung Vision AI / Samsung TV Plus
Our verdict“A premium large-screen OLED for serious home theater fans, with excellent picture and smart features, but at a high price and size.”
How We Picked
To select these OLED TVs for Black Friday deals, I focused on models from 2025 and 2026 that represent a balance of cutting-edge technology, value, and popularity. I prioritized models with strong picture quality, advanced gaming features, and smart platform capabilities, while considering user reviews and known tradeoffs like burn-in risk and price. Emphasis was placed on models that stand out for their display technology, processing power, and smart integration, ensuring each pick serves a specific buyer need—from premium gaming to versatile home use.
| oled tv deals black friday | Processor | HDR Support | Display Technology |
|---|---|---|---|
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | OLED HDR+ / HDR+ Upscaling | — |
| LG 65-Inch Class OLED evo AI 4 | Alpha 11 AI Processor Gen 3 | Dolby Vision, HDR10 | OLED evo 4K |
| LG 65-Inch OLED evo AI 4K C5 S | Alpha 9 AI Processor Gen8 | Dolby Vision | OLED evo |
| LG 65-Inch Class OLED AI 4K B6 | — | — | OLED |
| Samsung 77-Inch Class OLED S84 | NQ4 AI Gen2 | — | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV involves balancing picture quality, smart features, gaming capabilities, and budget. This guide highlights key differences among top models to help you decide which OLED TV best fits your entertainment priorities and room setup.Picture Quality and Technology
All these models use OLED technology, which provides perfect blacks and vibrant colors. The LG evo panels tend to offer higher brightness and better cinematic performance, while Samsung’s OLEDs focus on deep contrast with AI enhancements. If you want the best contrast for dark room viewing, OLED is the way to go, but higher brightness models like LG evo reduce glare and improve HDR impact. Keep in mind, OLEDs are susceptible to burn-in if static images stay on screen for extended periods, which is an important factor for heavy users or static UI content.
Gaming and Smart Features
Gaming performance varies, with LG models often supporting higher refresh rates (up to 165Hz) and features like G-Sync and FreeSync. Samsung’s Gaming Xcelerator and VRR support also cater to gamers, but with some limitations on hardware compatibility. Smart platforms are diverse: LG’s webOS offers seamless AI integration and a wide app selection, while Samsung’s Tizen-based system provides access to a large ecosystem, including Samsung TV Plus. Consider your smart home ecosystem and gaming needs when choosing.
Size, Room, and Budget
Size matters. Larger screens like Samsung’s 77-inch model are best for dedicated home theaters where space allows, whereas 65-inch models fit most living rooms comfortably. Price varies significantly; premium OLEDs tend to be more expensive than high-end LED/LCD options, but they offer unmatched contrast and cinematic quality. Budget-conscious buyers should weigh the tradeoff between picture quality and affordability, especially considering burn-in risks and panel longevity.
Frequently Asked Questions
Are OLED TVs worth buying during Black Friday?
Yes, Black Friday often features significant discounts on OLED TVs, making it an ideal time to purchase. These deals can substantially reduce the high cost of premium OLED panels, allowing you to access top-tier contrast and color performance at a better price. However, it’s important to compare deals across models and consider the tradeoffs like burn-in risk and feature differences before making a decision.
What should I consider regarding burn-in when buying an OLED TV?
Burn-in is a potential concern with OLED displays if static images, logos, or UI elements are displayed for long periods. Many modern OLEDs include features like screen shift, pixel refresh, and auto-dimming to mitigate this risk, but it’s still wise to avoid leaving static images on screen for extended times. If you primarily watch varied content and don’t use static UI elements, OLEDs remain a great choice, especially during sales when the price is lower.
How important is gaming performance in choosing an OLED TV?
Gaming performance is increasingly vital as more people use their TVs for gaming. Features like high refresh rates (up to 165Hz), low response times, and support for G-Sync or FreeSync significantly improve gameplay smoothness. If gaming is your main priority, look for models with these features, but also be aware that higher refresh rates and advanced gaming tech often come with higher prices and potentially increased burn-in risks.
Are larger OLEDs worth the extra cost?
Larger OLEDs, such as 77-inch models, provide a more immersive experience, especially in dedicated home theaters or large living rooms. The extra cost reflects the larger panel, but if you value cinematic scale and have space for it, the investment can be justified. However, for smaller rooms or more casual viewing, a 65-inch model often offers the best balance of size, performance, and price.
What smart features should I look for in a Black Friday OLED deal?
Smart features vary, but look for models with the latest webOS or Tizen platforms, AI integration, voice assistants like Alexa or Google Assistant, and access to streaming apps. Some models include AI-enhanced content recommendations, integrated voice controls, and smart home compatibility. These features enhance convenience and content access, making your OLED TV more than just a display—an entertainment hub.
Conclusion
For buyers seeking the absolute best in gaming and AI-enhanced picture quality, the Samsung S90F makes a compelling choice, especially during Black Friday deals. Those focused on cinematic visuals and versatile smart features will find the LG C6 Series ideal, though they should weigh burn-in risks. Budget-conscious consumers or those wanting a stylish design with good performance might prefer the LG C5 Series. Larger room owners who want a grand visual experience should consider the Samsung 77-inch OLED. Ultimately, your decision should align with your viewing habits, room size, and whether you prioritize gaming, cinematic quality, or smart features—Black Friday discounts make all these options more accessible than ever.
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